Erika Trombley
is a media and communications professional with an emphasis in consumer media and talent booking. Since September 2023, she has served the Biden-Harris Administration as the White House Director of Consumer Media. In this role, she established the first-ever White House consumer media strategy to reach non-political audiences, including booking and staffing senior-level officials and Cabinet members for interviews with magazines, podcasts, radio and daytime talk show TV.
At Hearst, Erika produced video for several magazine brands, including Cosmopolitan, Seventeen, Marie Claire, Esquire, ELLE and Country Living. In addition, she was a casting producer and segment producer for the Hearst-produced, CW Saturday morning TV show, Ready, Set, Pet.
Later at theSkimm, Erika led the talent relations team, which included brainstorming and recommending potential guests, corresponding with publicists for in-bound and out-bound talent pitches, and scheduling video and audio recordings.
Erika has strong understanding of pitching, booking and staffing VIP talent, including celebrities, politicians and newsmakers. She has established and maintained an extensive network of contacts across the news and entertainment industries, including film, music, TV, publishing and politics.
Erika is a graduate of the University of Missouri’s School of Journalism.
Resume and clips found here.
Interviewing Hilary Duff in May 2018.
Producing Make-A-Wish x Seventeen mini-doc at the 2019 GRAMMY Awards.
With Vice President Harris in January 2024.